Built a successful Digital Business Funnel for a complicated product that had to be marketed to a relatively uneducated consumer.
Save Grain Bags sells Eco-Friendly & Recyclable Grain Storage Bags manufactured using Hermetic Technology* which prevents loss of grains year on year without the use of pesticides
To prevent that, farmers use a lot of pesticides to store the grains for longer.
Hermetic technology* uses airtight materials to seal or store grains or products prone to spoilage on exposure to the environment. Thereby allowing the farmers to sell a higher yield, leading to higher profits.
The hermetic storage bags were competing against a free product (jute bags).
We employed a multi pronged digital strategy that aggressively pushed the brand by
To launch this project, we used the innovative 5 Day design sprint which allowed us to ideate, prototype, & user test the platform within 5 days, which could have otherwise been a 2 month long launch title. The intended goal of this multipronged Digital Strategy was an aggressive push for the Brand and its products.
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The newly developed online platform consisted of a E-commerce platform for all customers and a Blog
The newly developed online platform hosted 3 main functionalities for the business
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Various digital activities were carried out across multiple digital platforms such as: Social Media Marketing on Facebook, Instagram, LinkedIn, Youtube, Twitter
Using Digital campaigns, centred around User Generated Content and Testimonials from Customers from the respective Target Audiences, bringing this cohesive strategy together, we were able to generate 150 new B2B clients in one year for Save Grain Bags in spite of the pandemic.
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