Relaunching & building the brand of a young fitness education institute & expanding it across India.
We designed a content strategy that aimed to turn MESA into a leading brand in fitness training and accreditation.
MESA, a subsidiary of Multifit, aimed to exit the Multifit shadow and showcase itself as its own entity. Additionally they wished to grow their brand and be recognized as a go-to brand in fitness education in India.
Without changing the base identity, we conceptualized a new direction for the brand which focused on a dark & grunge aesthetic for the visuals & content that aimed to motivate & educate while still giving a raw feel to the brand.
The first campaign for MESA was designed for the upcoming Women’s Day. This campaign aimed to bust myths revolving around women’s fitness through meaningful & relevant thought-based creatives.
MESA being a fitness education brand, it was extremly important to create content that added value for the target audience of MESA.
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These collaterals focused on adding value & imparting knowledge to fitness professionals for their day to day life as Personal Trainers & Nutritionists create content that added value for the target audience of MESA.
This was a video series launched to educate the target audience on the importance of nutrition.
Though brand building & connecting with the audience was important, MESA being a young brand needed to achieve sales objectives. Due to limited resources from the clients side we had to get creative to be able to drive sales directly from social media. We did this by creating minimalistic good quality designs that went with the new brand direction, percise copy & optimized targeting on Facebook & Instagram.
Though brand building & connecting with the audience was important, MESA being a young brand needed to achieve sales objectives. Due to limited resources from the clients side we had to get creative to be able to drive sales directly from social media. We did this by creating minimalistic good quality designs that went with the new brand direction, percise copy & optimized targeting on Facebook & Instagram.
Our engaging and visually appealing digital strategy appealed to MESA’s niche audience with a lot of organic chatter around the brand on various social platforms along with 500+ new leads in 2 months. Owing to this positive response, MESA which had initially launched with only one course, was able to launch multiple courses in quick succession.
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